Full-Stack Observability is a Must to Modernize Complex Cloud Environments
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Know why Middleware is the ideal Datadog Alternative in 2023!

Discover why Middleware is the best & cost effective datadog alternative. Engineers chose Middleware because it’s fast, easy-to-use and affordable.


5 Reasons why do Engineers choose
Middleware over Datadog?

AI-based advisor provides useful insights

1. AI-based advisor provides useful insights

    • Get AI-based recommendations for your logs and errors with details of root cause and solution.
    • Proactively monitor critical issues using custom alerts and notifications based on specific log data, enabling.
Ensure performance with powerful alerts

2. Cost-effective and best value

  • Comprehensive monitoring with transparent pricing, default retention, queries, alerts, AIOps, dashboards, and free storage.
  • Invest less for 5x value (60% less than Datadog). No hidden charges, overage penalties, or headaches.
Ensure performance with powerful alerts

3. Easy setup with single script installation

  • Get 100% logs, traces, and events easily with a single script installation.
  • Simplify collaboration with DevOps and Engineers through a single source of truth for deployment and configuration.
Powerful monitoring tools in a single place

4. Powerful monitoring tools in a single place

  • Unified access: logs, infrastructure, serverless, Kubernetes, DB, and synthetic monitoring.
  • Comprehensive app and user insights across clouds: code, traces, metrics, logs, metadata.
Ensure performance with powerful alerts

5. Unified view

  • Get all metrics, logs, traces, and events in a unified timeline to easily correlate data for faster troubleshooting.
  • Correlation reveals system behavior, identifies root causes, and improves problem resolution.


Supports effective server and resource management. Paired with service mesh, the
load balancer handles traffic across networks.

Unique value propositionMiddlewareDatadog
Actual unified view (with correlations)
Installation processSingle stepLengthy step
Cost-effective pricing (no extras cost at peak and downtime)5x lessCostly
AI-based recommendationNot really
Data retention180 daysAdditional $2.50/m log
events each month.
All features(APM, infra monitoring, RUM, etc) access in every plan
Data storage on your servers / on-premise
Unlimited free containers per host
Custom development and custom log monitoring
Technical supportOnly in the enterprise plan

Our customers tell the best stories


We migrated from Datadog to Middleware because we absolutely love their unified view. It's such a simple but incredibly useful tool. This among other features made it a no brainer for us to migrate. We monitor our logs, metrics, and traces at a very affordable cost.

Cliff, President and Founder at Puresend


We use Middleware.io for monitoring our cloud infrastructure. It is extremely easy to integrate and provides a comprehensive view of your cloud environment with a very affordable price.

Artem Harutyunyan, Co-Founder at Bardeen.ai

How to get started with Middleware?

Create a monitor with any network type and start synthetic monitoring.

Frequently Asked Questions

Yes, Middleware is free forever. You can use log monitoring, infrastructure monitoring, APM services, and all its features for free.

At Middleware, you only pay for the services you use. All features are included, so you don’t need to worry about selecting a plan for specific features.

We charge for the actual usage and not for the peak usage. This way, you can save up to 5X the cost with Middleware’s pay-as-you-go plan compared to Datadog pricing.

Yes. We have multiple products, and you can choose any or all of them. You will only be charged for the products to which you have subscribed.

We offer a solution where you can save your log in your data storage, which keeps your cost low when you have a high log volume. To know more about it, please book a demo with our Product export.