Senior Digital Marketer

About Middleware

Middleware is a fast-growing and well-funded YC startup with a mission to help organizations gain insights and visibility into their complex systems and applications. Our AI-powered observability platform provides real-time monitoring and alerting, along with advanced analytics and reporting tools.

We are committed to the professional growth of our team members. We offer opportunities for advancement in sales, technical expertise, and leadership roles, supporting your long-term career development within a dynamic and innovative environment.

Job overview

We are seeking a Senior Digital Marketing executive to support the promotion of our observability platform. The person will work closely with the marketing and sales teams to improve brand visibility, lead generation, and online presence.

Skills and Responsibilities

• Technical on-page and off-page SEO optimisation.
• Improve site rankings and increase brand awareness.
• Demand generation using various digital marketing strategies.
• Create link-building strategies and implement them.
• Create guest post opportunities and promote them
• Build an outreach email list and run the outreach campaigns.
• Work closely with the Website and Content Team to execute the SEO strategy.
• Analyse competitor traffic, backlinks, and keywords.
• Build relationships with companies in our niche to create co-marketing opportunities.
• Work on the go-to market and go-to community strategy

Qualification and experience

• Strong interest in startups and digital growth
• Creative mindset with execution capability
• Basic knowledge of analytics, ads, and social media tools
• Willingness to experiment, learn, and multitask
• Must have good writing and oral communication skills
• A technical degree with marketing knowledge would be preferable