Middleware Brand Assets

"Middleware" is a single word and should always be written with a capital M followed by lowercase letters. It refers to both the company and the observability platform. The legal company name is Middleware Inc. Always use the correct spelling Middleware and avoid variations such as MiddleWare, middleware, MIDDLEWARE, or Middle Ware.

When referencing Middleware products, use their official names exactly as written. Use Middleware when referring to the platform or company and Middleware OpsAI when referring to the AI SRE agent. Avoid incorrect variations such as MW, ops ai, OpsAi, Ops A.I., or opsai.

In public-facing content, use the full product name on first mention. Subsequent references may use the shortened form OpsAI. Product names should never be abbreviated, modified, or altered in a way that could create confusion or misrepresent the Middleware brand.

Maintain a minimum clear space of 40 units (points, pixels, or the relevant measurement for the medium) around the Middleware logo at all times. This applies to both the wordmark and the logomark in all contexts digital, print, co-branded materials, social assets, and event collateral.

The Middleware primary wordmark is the most recognizable representation of our brand. It should be used in all official communications, marketing materials, product interfaces, and partner references wherever possible.

Use the appropriate version for your background:

Available file formats: PNG (transparent background), SVG (vector, scalable to any size). Use SVG for web and screen; use PNG when SVG is not supported.

The Middleware logomark is a simplified symbol for compact applications: social media avatars, favicons, app icons, and product UI. Use the full-color version by default. Monochrome versions may be used when contrast or simplified styling requires it.

Our brand colors reflect Middleware's clarity, precision, and modern engineering foundation. Use the approved palette consistently across all digital and print touchpoints.

Click a color to copy its hex code.

When partnering with Middleware, both brands should be presented with equal visual weight and clear separation.

Guidelines for all co-branded materials:

• Maintain a minimum 40pt clear space on all sides of each logo.
• Use a neutral divider (vertical rule or "&") between logos to ensure clarity.
• Keep proportions balanced — neither logo should overpower the other.
• Do not modify, stretch, recolor, or distort either logo.
• Use monochrome versions when background contrast requires it.

Approved lockups apply to: joint announcements, partnership pages, landing pages, press releases, integration pages, and event materials.

For co-branding, custom campaign usage, or any lockup not covered here, contact our brand team before going into production.

Do not alter, distort, rotate, flip, recolor, outline, or stretch the Middleware logo. Do not apply effects including shadows, gradients, or transparency. Do not place the logo inside shapes or containers, or over busy or noisy backgrounds that reduce clarity and readability.

Do not recreate the logo from memory or from a screenshot. Always download approved files from this page.

Always use approved logo files. Always maintain correct spacing and proportions.

Middleware background graphics are available for blog posts, marketing materials, and social media, designed to maintain visual consistency and strengthen brand recognition across all digital touchpoints.