About Middleware
What is Middleware?
Middleware is a unified observability platform that brings infrastructure monitoring, APM, log management, real user monitoring, synthetic monitoring, and LLM observability into a single tool. It is built natively on OpenTelemetry and includes OpsAI, an AI SRE agent that detects, diagnoses, and helps resolve production issues.
Is Middleware the same thing as "middleware" software?
No, and this is a common point of confusion. “Middleware” is also a generic computing term for software that sits between an operating system and an application, such as a message broker or an API gateway. Middleware, the company, is a distinct product: an observability platform for monitoring and debugging applications and infrastructure. The name refers to the company’s product category focus, not to that generic layer of software.
Is Middleware an observability tool or a message broker?
Middleware is an observability tool. It does not sit in the request path as a broker, proxy, or integration layer. It collects telemetry, logs, and events emitted by your applications and infrastructure through OpenTelemetry and other collectors, and gives you dashboards, alerts, and AI-driven root cause analysis on top of that data.
Who is Middleware built for?
Middleware is used by engineering & DevOps teams of every size, from early-stage startups to mid-market and enterprise organizations. Small teams get started in minutes with a self-serve trial. Mid & Larger organizations get SSO, role-based access control, custom data retention, and dedicated support, with the option to bring your own cloud for full data residency control.
What makes Middleware different from other observability platforms?
Middleware is OpenTelemetry-native, so there is no proprietary agent lock-in. Pricing is based on data ingestion rather than per-host or per-seat fees. OpsAI adds automated root cause analysis and auto-fix capabilities on top of the observability data, so teams can move from detection to resolution inside the same platform.
Who founded Middleware, and where is the company based?
Middleware was founded in 2022 by Laduram Vishnoi and is headquartered in San Francisco, California. The company went through Y Combinator’s Winter 2023 batch.
Getting started
How do I get started with Middleware?
Sign up for a free 14-day trial. Once logged in, the platform provides an installation script with your API key pre-filled. Most teams are sending data within minutes.
Do I need to change my code to use Middleware?
No. Middleware supports auto-instrumentation for Python, Node.js, Java, .NET, and Go using the OpenTelemetry operator, so distributed tracing works without manual code changes. Manual SDK instrumentation is also available for teams that want finer control.
Which languages, frameworks, and platforms does Middleware support?
Middleware supports all major programming languages, including Java, Python, Node.js, Go, .NET, PHP, and Ruby, and along with Kubernetes, containers, VMs, serverless platforms like AWS Lambda, and Windows IIS servers. It also ingests data from third-party agents and collectors, including the OTel Collector, Logstash, and Fluentd.
How long does it take to set up Middleware?
Most teams are instrumented and seeing data within minutes using the auto-instrumentation script. Teams migrating a large or complex stack from another platform typically plan for a few days to fully validate dashboards and alerts before cutting over.
Does Middleware offer a guided demo before I sign up?
Yes. You can book a demo with the team, or explore the interactive product tours available on individual product pages.
OpenTelemetry
Is Middleware built on OpenTelemetry?
Yes. Middleware uses the OpenTelemetry Collector and SDKs as its instrumentation layer rather than a proprietary agent. Data stays in an open, vendor-neutral format, so it can also be routed to tools like Jaeger or Zipkin if needed.
Can I bring my own existing OpenTelemetry setup?
Yes. Teams that already run their own OTel collectors and pipelines can point their existing setup directly at Middleware. You keep your configuration and gain Middleware’s dashboards, alerting, anomaly detection, and OpsAI on top of it.
How do I migrate from OpenTracing to OpenTelemetry?
OpenTelemetry provides compatibility bridges that let OpenTracing-instrumented code interoperate with OpenTelemetry backends during migration. Middleware’s OpenTelemetry-native ingestion means once your code is instrumented with OpenTelemetry SDKs, it can send data to Middleware without further translation.
What are the benefits of an OpenTelemetry-native APM platform?
An OpenTelemetry-native platform avoids proprietary agent lock-in, since instrumentation follows an open, vendor-neutral standard. Teams can switch observability backends without re-instrumenting their code, and they benefit from the OTel ecosystem’s language coverage and community-maintained integrations rather than a single vendor’s closed agent.
Product and features
What can Middleware monitor?
Middleware covers infrastructure, Kubernetes and containers, application performance (APM), distributed tracing, database monitoring, log management, real user monitoring, synthetic monitoring, browser testing, serverless functions, and LLM observability, all on one unified timeline.
What is OpsAI?
OpsAI is Middleware’s AI SRE agent. It analyzes traces, logs, metrics, RUM sessions, and Kubernetes telemetry together to detect anomalies, surface root cause, and in many cases generate a pull request with a proposed fix. Issue detection is available at no extra cost, and root cause analysis and auto-fixes are billed by token usage.
What does OpsAI show an engineer when a critical alert fires?
When an alert fires, OpsAI pulls together the relevant traces, logs, metrics, and recent deployments into one incident view, and proposes a likely root cause instead of leaving the engineer to manually correlate signals across separate tools. For issues it can confidently resolve, it can generate a pull request with a suggested fix.
Can OpsAI help reduce on-call burnout?
Yes. OpsAI takes on the first pass of correlating logs, traces, and metrics during an incident, which is typically the most time-consuming part of an on-call response. That gives on-call engineers a starting point instead of a blank dashboard, which shortens time to resolution and reduces the manual investigation load.
Can OpsAI help transfer SRE knowledge instead of relying on tribal knowledge?
Yes. Because OpsAI investigates incidents using live telemetry rather than a fixed script, its root cause analysis and suggested fixes act as a running record of how issues were diagnosed, which helps newer engineers build context that would otherwise live only in senior teammates’ heads.
Does Middleware support Kubernetes monitoring?
Yes. Middleware monitors Kubernetes clusters, nodes, pods, and workloads, and correlates that data with application traces and logs so you can trace an issue from a failing pod back to the request that triggered it.
How do you monitor Kubernetes pods and nodes in real time?
Middleware Kubernetes monitoring auto-discovers clusters, nodes, and pods once the agent is installed, and streams resource usage, health status, and events in real time, correlated with the traces and logs coming from workloads running on those pods.
Can Middleware monitor EKS, AKS, and GKE from one dashboard?
Yes. Middleware monitors managed Kubernetes across AWS EKS, Azure AKS, and Google GKE, along with self-managed clusters, in a single unified dashboard rather than requiring a separate view per cloud.
Does Middleware help troubleshoot Docker container failures?
Yes. Middleware tracks Docker container status, exit codes, and daemon health, and correlates container state with the logs and metrics coming from inside the container, so you can see whether a crash or restart loop was caused by resource limits, a code error, or the host itself.
How do you monitor AWS Fargate and AWS Lambda together?
Middleware ingests logs, metrics, and traces from both AWS Fargate and Lambda through native AWS integrations, and correlates them with the rest of your stack on the same timeline, so serverless functions and containerized services can be debugged side by side rather than in separate tools.
Can Middleware monitor LLM applications?
Yes. Middleware’s LLM observability tracks prompts, completions, latency, and cost across LLM-powered applications, and correlates that data with the rest of your stack.
Does Middleware support synthetic and browser testing?
Yes. Synthetic monitoring covers HTTP, DNS, SSL, WebSocket, UDP, ICMP, TCP, and gRPC checks. Browser testing runs real user flows across browsers and devices, with session replay, step screenshots, and cross-browser checks, and both can power a public-facing status page.
Does Middleware offer distributed tracing?
Yes. Distributed tracing shows the full journey of a request across services, with execution time, a dependency graph, and frontend-to-backend correlation from a single script installation, so you can see where in the chain a request slowed down or failed.
What is continuous profiling, and does Middleware support it?
Continuous profiling captures real-time, code-level performance data, such as CPU and memory usage by function, without manual triggering. Middleware links profiling data directly to distributed traces, so you can click from a slow trace straight into the flame graph for that exact request instead of switching tools.
Can Middleware track application deployments?
Yes. Deployment tracking associates a version tag with your APM data, so you can see how a release affected error rates, latency, or resource usage compared to the version before it.
Does Middleware support session replay for real users?
Yes. Session replay records real user sessions on web and mobile, including clicks, scrolls, load events, console errors, and network activity, and correlates them with backend traces and errors for faster debugging. Sensitive fields like emails, card numbers, and other personal data are masked by default.
How does Middleware count a session, and what is the session length?
Middleware counts a session as a single continuous period of user activity. All interactions, including page views, clicks, navigation events, and other tracked activities, are grouped into the same session. By default, a session remains active for up to 4 hours as long as the user continues interacting with your application. If the user is inactive for more than 15 minutes, the session expires. Any activity after the inactivity timeout or after the maximum 4-hour session duration starts a new session.
Does Middleware monitor mobile applications?
Yes. Real user monitoring extends to native Android, iOS, and React Native apps, tracking app start time, screen load performance, API calls, and crashes alongside your backend data.
What are Core Web Vitals, and does Middleware track them?
Core Web Vitals are Google’s metrics for real-world page experience, including Largest Contentful Paint (LCP), First Input Delay or Interaction to Next Paint, and Cumulative Layout Shift (CLS). Middleware’s RUM tracks these alongside First Contentful Paint, page load time, error rates, and session counts, broken down by page and user segment.
Can Middleware connect frontend slowness to a backend cause?
Yes. RUM sessions carry the same trace identifiers as backend requests, so a slow page load or frontend error can be traced directly to the API call, database query, or service that caused it, without manually correlating timestamps across tools.
Does Middleware support database monitoring?
Yes. Middleware monitors databases including MySQL, SQL Server, PostgreSQL, MongoDB, Oracle, ClickHouse, Redis, Elasticsearch, and Cassandra, and correlates slow queries with the application traces that triggered them.
Can I build custom dashboards and alerts?
Yes. Middleware provides customizable dashboards, a unified query language across data sources, and live alerting so you can be notified through channels like Slack or Microsoft Teams when a metric crosses a threshold.
Can I control what data gets ingested?
Yes. Middleware’s data pipeline lets you parse, filter, and drop data at the source or at ingestion time, so you only pay for and store the telemetry that is actually useful, rather than everything your services emit.
Can I create a public status page?
Yes. Middleware lets you build a status page powered by your synthetic checks and incidents, and publish it so customers and stakeholders can see service availability in real time.
Integrations
How many integrations does Middleware support?
Middleware offers 450+ built-in integrations across cloud providers, databases, container platforms, and DevOps tools, including AWS, GCP, Azure, and common CI/CD and alerting tools like Slack and Microsoft Teams.
Can Middleware replace tools like Datadog, New Relic, or Coralogix?
Yes. Many teams migrate to Middleware from other observability platforms to consolidate multiple tools into one, often at lower cost. See how Middleware compares on the comparison hub.
How does Middleware compare to Datadog?
Middleware and Datadog cover similar ground (APM, infrastructure, logs, RUM), but Middleware is OpenTelemetry-native with flat, data-volume-based pricing rather than Datadog’s per-host and per-feature pricing, and includes OpsAI to help engineers accelerate root cause analysis, investigate incidents using AI-powered insights, and reduce MTTR. See the full Middleware vs Datadog comparison for a detailed breakdown.
How does Middleware compare to New Relic?
Both are full-stack observability platforms. Middleware differentiates on OpenTelemetry-native ingestion, usage-based pricing without a separate per-seat charge, and OpsAI’s automated root cause analysis. See the full Middleware vs New Relic comparison for details on APM and Kubernetes tracing specifically.
How does Middleware compare to Grafana or Grafana Cloud?
Grafana is primarily a visualization layer that typically pairs with separate backends like Loki, Mimir, and Tempo. Middleware is a unified platform that includes ingestion, storage, dashboards, alerting, and OpsAI out of the box. See the full Middleware vs Grafana comparison.
Security and compliance
Is Middleware SOC 2 compliant?
Yes. Middleware is SOC 2 Type II, GDPR, HIPAA, and ISO 27001 certified. Details are available on the security page.
Is my data encrypted?
Yes. Middleware encrypts customer data in transit and at rest using industry-standard encryption and security best practices.
Where is my data hosted, and can I control data residency?
Middleware runs on industry-leading cloud providers with global availability zones. For teams with strict data residency or compliance requirements, Middleware also offers a bring your own cloud (BYOC) option on custom contracts.
Support and account
What kind of support does Middleware offer?
Free trial users get community-based support. Pay-as-you-go customers get a dedicated Slack or Microsoft Teams channel. Custom contract customers get a dedicated account team and 24×7 support.
Can I invite my whole team?
Yes. Middleware supports unlimited users on every plan, with role-based access control and SSO available on paid plans, so there is no per-seat cost to add teammates.
How do I contact Middleware?
Reach out through the contact page or book time with the team via a demo request.